The world's first live-streamed concert in a car

This summer, Polestar promoted the new Polestar 2 by sponsoring Stockholm's beloved Rosendal Garden Party.
Over four days, sixteen acts including Tyler the Creator and Florence and the Machine performed under open skies.
Rosendal’s Garden Party aims to become the world's most sustainable festival, which made them a natural space for Polestar to promote their high-end electric cars.
Though sustainability is at the core of Polestar's product, they also wanted a place to celebrate the quality of their in-car entertainment system, which is where Doors came in. We were enlisted to livestream four of the Garden Party performances exclusively to Polestar vehicles.
In collaboration with Creative Technology who produced a live broadcast version of the event, Doors ensured a seamless experience into Polestar vehicles optimising video and audio through the built-in Vivaldi browser.
"The world’s first livestreaming festival straight into your EV" was a one-of-a-kind experience for owners of the Polestar 2, giving them a glimpse of the future where flawless livestream quality and sustainability can exist hand in hand.

Services provided

→ QA Polestar Vivaldi browser and video / audio optimisation
→ Polestar white label live streaming interface
→ Full broadcast production
→ For free, exclusively to Polestar 2 vehicles
→ HD live streaming