Working together with the promoter FORM, Mercury Studios (part of Universal Music Group) and Because Records, Doors created a magical “underplay” in the Colour Factory, Shoreditch.
Furthermore, to commemorate the special occasion, Doors collaborated with Metronomy to create a series of fine art prints which were crafted and framed in Hackney, London, along with posters and T-shirts. A signed transparent version of the album ‘Small World’ was also made available for purchase together with the tickets.
The 300-capacity venue was a big change from the 3000+ venues that Metronomy normally fill, so adding a livestream gave Pitchfork greater reach and exposure, and the audience a connection to the band who hadn’t played in two years, as well as incremental revenue.