The reception and engagement with fans – who also happened to be H&M members – that acquired tickets was very high, with the highest attach rates of good sold that Doors’ had seen to date (i.e. percentage of ticket buyers who also acquired goods through e-commerce).
Services provided
→ Geo Filtering (IP as well as financial) limiting to Italy
→ Local language support (landing page and support)
→ H&M members only access to ticket purchase
→ Merchandising
→ Doors’ Slides, allowing real time mixing of pre-recorded content and live broadcast
→ Moderation
→ HD live streaming
→ Performance rights management
→ GDPR compliant data collection
→ Tax clearance
→ Reporting